Featured on www.menshealth.com on January 3rd, 2018:

“As a society, we’ve been conditioned to think that getting fit not only doesn’t take much time, but is also incredibly easy. You’re inundated with infomercials and fitness products that promise you results:

“Hate dieting? Lose weight fast and eat the foods you love with the Cookie Diet!”

“Never work out again. Build a toned stomach without moving a muscle—just buy this abs-sculpting electrical belt for 3 easy payments of $9.99!”

“Need to lose weight? Simply sprinkle weight loss crystals on your food and you can eat as much as you want of all the foods you love!”

I run one of the best gyms in the world, where some of the fittest people in the world train—guys ranging from pro NBA and NFLers, to movie stars and elite Special Forces soldiers. Do you think if I had just a handful of weeks to transform an actor or athlete’s body, my approach would be to have the person train his or her abs for 8 minutes a day and sprinkle fat-burning crystals on his cookies?”

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