What do Michael Jordan, Lebron James, Kobe Bryant, Penny Hardaway, Jason Kidd, Stephon Marbury and Bobby Maximus all have in common?

If you guessed that they all play in the NBA you’d be wrong. Bobby Maximus can do a lot of things but ball ain’t one of them.

What they have in common is that they all have their own shoe. Do you have any idea how great it feels for me to have my own shoe. It’s kind of a big deal right? It’s not a big deal it says that I am  a celebrity, or a world class athlete, or that I am rich. None of those things is true. It’s a big deal because it’s a symbol that my hard work is starting to pay off and is being recognized in a positive way.

Every day I put the shoes on I feel like I’m accomplishing something, I feel valued, and I feel like I am part of something bigger than myself. That’s the most important thing to me. Being a part of something special.

The Maximus’ is much more than a shoe. It represents a way of life and it represents the qualities of resilience, integrity, and industry. When you wear ’The Maximus’ you’ll be doing more than just putting shoes on your feet. You’ll become a part of something greater. I want you to be inspired, I want you to be part of a community that believes that ‘the only easy day was yesterday’ and I want you to be part of a group of people who constantly challenges themselves to improve. Those are the core beliefs that have guided me through my life.

I hope you have a chance to order the shoe and i hope you wear it with as much pride as I do. A lot of care went into it. Both by myself and by the incredible people at Lalo. I couldn’t ask for a better company to work with or better people to call my friends.

If you are interested you can grab the shoe here. There’s also a bunch of cool stuff on the Lalo website like training plans, challenges and workouts I wrote. Hopefully you can learn something or maybe even have a little bit of fun too.

Thank you for supporting the things I believe in.