MEET BOBBY MAXIMUS
Former UFC Fighter. Performance Coach. Relentless Mindset.
BOBBY MAXIMUS VISION
When Robert “Bobby Maximus" MacDonald preaches his disdain for mediocrity, he means it. A glimpse at his life and accomplishments speak to his passion for dominating life and helping other do the same. Former UFC fighter? Check. Devoted family man? Absolutely. Dynamic speaker, instructor and life coach? You know it. Total badass? Well, that’s the understatement of the year.
From 2008-2017, Bobby Maximus was the General Manager, Training Director, and Lead Seminar Instructor at Gym Jones, an elite strength and conditioning facility in Salt Lake City, Utah. Bobby’s lovely wife, Lisa Maximus, was the Head of Women’s Program at Gym Jones. They have since moved on have created a world-class brand and gym of their own. The "Maximus" family of brands is a rising force in the world of fitness and exercise. The couple has 3 boys and understands the unique challenges of balancing fitness and family.
During his career, Bobby has been featured in numerous workout publications, conducted many seminars, and worked with numerous Tier One Assets and Special Forces groups within the United States military. Bobby is also a regular contributor to Men’s Health Magazine and is the Keeper of Authenticity at Lalo Tactical.
In the past, Bobby was a police officer serving as a member of the Peel Regional Police Force as well as the Toronto Police Service. He spent time on the road, as part of the Toronto Anti-Violence Intervention Strategy Team, and also as a Defensive Tactics Instructor.
He has also competed in numerous fight competitions across North America. In 2006, he fought in UFC 58, UFC 62, and Ultimate Fight Night 5, where he won Submission of the Night. Robert also starred on Spike TV's The Ultimate Fighter series, was the Ring of Fire light-heavyweight champion, and fought for an amateur world kickboxing championship.
In addition to his policing, training, and fighting career, Bobby earned a Bachelor of Arts degree from the University of Western Ontario with a double major in Psychology and English. He also earned a Bachelor of Education graduate degree from Lakehead University.
